I was thinking today, it’s been a while since I did any design posts or showed off anything I was working on. Well, this isn’t really either. It’s just a post to allow you all to see an advert idea I dreamt up when thinking about how to advertise the awful Sugar Free Diet Coke plus Vitamins drink.
Since it’s such an awfully complicated name I decided to take it to the other extreme, and keep the entire advert extremely simple. Take a look anyway.
Nov 26, 12:10 AM
Julian
I like that, it’s really clever. I think if you did it as a double page spread you could have the other half using inverse colours.
People may think that it is all coke which has vitimins, not just one certain type which does. I think with the original design they were trying to differentiate it strongly from normal coke. Trying and failing, I might add.
Maybe you could introduce a third colour differentiate it. Maybe an orange flow type shape running in the background? Just an idea.
I think marketing can sometimes take over the graphical design of things, and the original bottle is a prime example of this…
Nov 26, 09:59 AM
Kimmy
I didn’t understand it till I looked at the full picture. I think it is good. I agree with the above comment of distinguishing between the types of drink. But all in all a good ad, though it still doesn’t entice me to buy any…. I still think coke is icky.
Nov 26, 11:11 AM
Craig
It must get very awkward to even begin to distinguish between all these drinks when Coke release yet another stupid variant, but if there just had a clever ad agency (and some brains) they could really come up with some nice stuff.
They really missed a trick with the Coke orange, that’s for sure.
